This exhibition catalogue, produced to accompany the UAE Pavilion at the 2016 Dubai Design Week, draws inspiration from the aesthetics of the cafeteria, its colors, gradients, and typography. In order to emulate their colorful, dynamic and deliberately “non-designed” look, the book was entirely created using default settings (sometimes slightly tweaked) in design software. The type was set in system fonts and free Google fonts, and default colors were black and white with the additive primaries of Red, Green, Blue (converted to CMYK), and the subtractive primaries of Cyan, Magenta, and Yellow. Printing utilized the most common default wood-free paper.The publication invites writers and designers to respond, or rather begin the conversation on design beyond the ‘known and taught’ boundaries, and more into what makes the contemporary aesthetics of the UAE culture. It includes essays, interviews, and graphic interpretations of the cafeteria with contributions by Alia Al-Sabi, Shafaat Shahbandari, Mishaal Al Gergawi, Ricardo Hernandez, Salem Al-Mansoori, Tarik Zaharna, and Ahmed Alanzi, and an introduction by Salem Al-Qassimi.102 pages, full color, 6 × 8.75 inches