Recent collaborations with key players in the creative and culture sphere led us to expand on our existing research and strategy services, paving the way for a formal Strategy and Consultancy department within Fikra Design Studio that continues to have a more impactful influence by developing contextual insight via global thought-leadership.

As an educational design-led organization and a design studio, being able to respond, adapt, and advance with a clear pursuit nowadays is crucial and central to solidify a series of valid propositions where design, innovation, investigation come to the fore — allowing individuals and organizations to rethink their current status quo and strive for a stronger position.

We think tough times provide a golden opportunity to innovate and make bolder choices that expand our openness and resilience, as humans, businesses, and societies.

Ideas

• Problem-solving
• Creating better outcomes
• Turning (them) into actions

Behavior

• Establishing common language and vision
• Understanding interactions and decisions
• Creating a clear roadmap

Systems

• Understanding the bigger picture
• Bringing legacy
• Re-defining the culture underlying any future progress

Services

1. Research & Strategy
2. (Cultural) Content Production
3. Facilitation & Exploration Workshops
4. Insight & Advisory

Purpose

1. To add value to ideas, people and systems
2. To drive growth and develop a mind-set and a culture for that

*to shake the status quo of ideas, people and systems, because there is always an opportunity to re-assess one’s trajectory

Values

1. Inquisitiveness & Disruption
2. Innovation
3. Creativity & Originality
4. Aesthetics
5. Context & Relevance

Tools

1. Qualitative Research
2. Design Methodologies
3. Innovation and Experimentation
4. Technology

*Plus, a good degree of disruption and experimentation

Audiences and Industries

1. Private sector
2. Public sector
3. Non-for-profit organizations

*for those audiences who want to create a better future, make an impact and are not afraid of some greater ambitions

1. Cultural
2. Commercial

*for those clients who believe in the force of design as a tool to reframe our realities and contribute to every day’s life…deeply